---
title: Introduction
"og:title": "Getting Started with Dub - Documentation"
description: "Dub is the link management platform for modern marketing teams."
---

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  <img
    className="rounded-lg border border-gray-100"
    src="/images/thumbnail.jpg"
    alt="Dub Thumbnail"
    width="1200"
    height="630"
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Our mission is to reimagine the role of links – one of the most foundational pieces of the web – from being a simple **"resource locator"** (URL) to a full **attribution engine** – visualizing the user journey from the first click to the final conversion event.

## Features

Here are some of the features that Dub offers:

<AccordionGroup>
  <Accordion title="Advanced Analytics" icon="chart-line">
    Dub provides powerful analytics for your links, including geolocation,
    device, browser, and referrer information. [Learn
    more](https://Dub/features/analytics)
  </Accordion>
  <Accordion title="Branded Links" icon="link">
    Dub offers free custom domains on all plans for you to create branded links
    that stand out. [Learn more](https://Dub/features/branded-links)
  </Accordion>
  <Accordion title="QR Codes" icon="qrcode">
    QR codes and short links are like peas in a pod. Dub offers free QR codes
    for every short link you create – both via our dashboard and
    [programmatically](/api-reference/endpoint/retrieve-a-qr-code). [Learn
    more](https://Dub/features/qr-codes)
  </Accordion>
  <Accordion title="Personalization" icon="user">
    Customize your link's behavior with [device
    targeting](https://Dub/help/article/device-targeting), [geo
    targeting](https://Dub/help/article/geo-targeting), [link
    expiration](https://Dub/help/article/link-expiration), [link
    cloaking](https://Dub/help/article/link-cloaking), and more. [Learn
    more](https://Dub/features/personalization)
  </Accordion>
  <Accordion title="Team Collaboration" icon="users">
    Invite your teammates to collaborate on your links. For enterprises, Dub
    offers [SAML SSO](https://Dub/help/category/saml-sso) for better security.
    [Learn more](https://Dub/features/collaboration)
  </Accordion>
</AccordionGroup>

## Getting Started

To get started with Dub, you can do any of the following:

<CardGroup cols={2}>
  <Card title="Quickstart Guide" icon="code" href="/quickstart">
    Follow our quickstart guide to get started with Dub
  </Card>
  <Card title="Try our API" icon="code" href="/api-reference/introduction">
    Learn how to use Dub's API to create and manage links programmatically
  </Card>
  <Card title="Self-host Dub" icon="building" href="/self-hosting/guide">
    Learn how to self-host Dub for greater control and privacy
  </Card>
  <Card title="Integrate with Dub" icon="circle-nodes" href="/integrations">
    Learn how to integrate Dub with your favorite tools
  </Card>
</CardGroup>
